Bad Marketing Ideas!

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The RockinRealtyGuy on Haunted Houses!! Halloween Edition

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The RockinRealtyGuy and 2 Cows

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Bad Real Estate Pictures - Bad Real Estate Photos

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Lowball Offers When Buying A House

It's funny how the word "lowball" can having different effects on buyers and sellers.  For a buyer, the word conjures up images of big time money savings, getting a steal of a deal, and gaining instant equity.  Their eyes turn green, filled with dollar signs and victory. 

For sellers, it's a completely different story.  The word "lowball" creates anger, apprehension, and an automatical distance between themselves and potential buyers, both present and future. While buyers eyes are getting heavy with green paper with varying president's faces on them, sellers eyes turn red, due to the brick walls that are immediately built within them. 

Lowball offers CAN work out for everyone involved. Though rare, there are instances where buyers will offer a significantly below asking price purchase price, and seller will accept.  

Whenever I am presented with the idea of submitting a "lowball offer" by a potential buyer, more times than not it is because the potential buyer realizes that the home has been sitting on the market for a while, and assumes that the seller must be frustrated by not having sold the property quicker, therefore is desperate and would be willing to accept a low offer. 

Not necessarily......

This week, I did a 1 minute video where I talk a little about this, and why the notion of "lowball offer" and "high days on market" don't necessarily go together. 

Enjoy!

Somewhere along the line, we lost our way. We became scared of what others would think of us.  We overthought ourselves and became too critical of how we thought we would look in the eyes of potential clients.  

We didn't lose our ability to be creative.  We lost our ability to be brave enough to let that creativity shine through. At some point, we decided what was acceptable in our marketing, our image, our brand, and our businesses, and we based it off of a fear of being labeled as an outcast or outsider....or even worse, unprofessional. 

But in our rush to fit all of us into one tiny box, we forgot something very important....people like to smile!  All of us love to be given a reason to smile!  People love to feel emotions, and people base their general decisions off of emotion. 

So feel free to step out on your creative limb.  It might feel funky. It might feel like its not the "norm".  You might worry about how you will be perceived. But that's ok.  I promise that the more risks you take in your everyday life, you will find that people in general will connect with you in ways that you never would have noticed if you would have stayed "inside the box".  

Last week, I made this stupid little video. I don't think that anyone is going to call me to list their home because of this video. At least, not yet....but, I promise it will make a few people smile. And that is much more effective than a mail campaign that gets tossed in the trash any day of the week. 

The RockinRealtyGuy
Robert Wagener, Current Realty
Tel: 618.578.ROCK (7625)
www.RockinRealtyGuy.com

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Some marketing is just outdated. It doesn't work anymore. Yet, Real Estate Agents seem to be holding on to some of these ideas hoping they will help with getting homes sold.  Why?  Let's talk about it in this week's video.

Today I shot a video with a friend-turned-client.  She had tried selling her home for a couple  of years, trying other agents and even paid some money for the forsalebyowner.com thing. So eventually, she called me, and we talked about what happened after that on this weeks video.

This is the RockinRealtyGuy's Funtime Weekly Video!!!  It's so cool! All the cool kids are watching it!

In these updates, I talk a little Real Estate, show some new houses in the area on the market, and of course, talk a little nonsense.

Hope you like it.  If not, well, okay. But you will.

Oh, you will.

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New video and news!!!!

   Hope you're having a good beginning of the week, even though it's been pretty crummy out. Hopefully in a few days, the sun will decide to make an appearance and put some smiles on our faces!

   To the left I have posted a link to a BRAND NEW VIDEO!!!!  In it, I talk about the importance of thinking like a buyer when selling your home, open houses, and I have some personal conflict about the correct terminology of rear ends.   

    <---------------------------- span="">  CLICK TO WATCH THE NEW VIDEO!!!!

   

Spring time is here, and houses are moving. I've got several new homes coming on the market in the next few weeks, so stay tuned!  In the meantime, here is a picture of a bear cheering at some lightning...

HAVE AN AWESOME WEEK!

   

  

  

New weekly show...check it!

RockinRealtyGuy Answers Your Question!

      The first week of the new year is crazy when it comes to expired listings. It's basically like shark week. There is chum in the water, and us little real estate fishies turn into sharks with all the potential new food. In todays video, I talk a little about that, as well as one of the reasons that listing turned into chum.